Over the next few months, you will notice that the St Laurence brand image will start to shift into a brand new, contemporary look and feel.
After conducting extensive market research, St Laurence has decided to better reflect its innovative approach to community services by updating the St Laurence logo, with the inclusion of the all new tagline "Experience life".
With such a broad offering of community services in the areas of Aged Care, Disability Services and Employment & Training, the new image is designed to reflect the inclusive personality of all these different divisions, whilst conveying that central to everything that St Laurence does, is the individual that uses these services.
'Experience life' captures the St Laurence vision by ensuring people within our community are actively involved in our community. 'Experience life' refers to being the best that you can be. 'Experience life' means choosing your own pathways in life and using St Laurence Community Services to get you there and achieve your goals. 'Experience life' means you choose your outcomes and the types of support you want.
This all new modern and contemporary brand image for St Laurence is just the first step in letting you all know that St Laurence is continually evolving and providing innovative and relevant services to our community.
We look forward to any feedback you may have in regards to our all new brand image.
Jenny Sheahan, PR & Marketing Manager.